Why Professional MBA Program Is Often the Best Choice?

In recent years, the market of MBA programs is so saturated and programs are so varied that making the right choice became extremely difficult.

Along with classic MBA degrees in general management, many business schools now offer specialized MBA programs. There are reasons for this: for many prospective MBA students, a combination of classical MBA disciplines and specialized in a certain area (marketing, finance and control, for example) or sphere (health care or social control) is an ideal solution.

Professor Barbara Shtottinger, program manager for Professional MBA in Marketing & Sales WU Executive Academy explains why:

What does Professional MBA education offers in fact?

– Simultaneous advantage: To give managers representing various spheres of activities and holding various positions a chance of becoming real specialists, we offer both classic general management program and specialized one, focusing on a specific area (e.g., marketing & sales, controlling).

Despite this, specialized MBA programs are deep, broad, practical economic education programs, which include classical MBA disciplines.

– Establishing contacts: during training at specialized MBA courses, participants meet with colleagues having similar professional experience, but in other industries. In terms of content, as all participants have approximately same level – this allows them deriving maximum benefit from acquired knowledge, experience and best practices of other companies and industries, but within a single functional unit.

This way of interaction provides access to new career opportunities in one’s industry specialization, as well as helps in the search for valuable human resources.

– Content: Each industry specialization perfectly combines elements of theory and practice, such as situational analysis and lectures by guest lecturers. This ensures the knowledge can be immediately applied in current work or industry posed by participants.

What one should consider when selecting a specialized MBA program?

– When choosing industry specialization, one must make sure general management and industry specialization modules are ideally combined, and content specialization corresponds to its name and consists of more than one or two chosen disciplines. Along with teaching basic subjects of classical business education, there is a possibility of variation within single specialization.

Who is interested in specialized MBA degree?

– MBA programs with specialization in any particular field are of value to managers and senior managers

– Those who already have experience in a certain position and / or:

– Those who want to prepare for the next stage in their careers and want to keep pace with the times, acquiring leading skills and experience in a particular area.

– MBA programs with industry specialization are of exceptional value to managers, who gained experience in a particular industry, and would not want to move to a new one.

SEO As a Career Choice: Benefits and Its Growth

SEO – Search Engine Optimization is the art and science of optimizing your web pages to be found by the search engines like Google, Yahoo, and Bing etc. But why part art, part science? The science part of SEO deals with technology, with implementing the techniques, and all the technicalities of website, coding etc. While the art part deals with understanding the business, and its customer’s human behaviour and trying to influence it which is not just science but also an art.

Why SEO industry is growing?

Increased use of search engines to look for information on web.

Large brand advertisers are using SEO actively

Traditional or Direct marketers are increasingly adopting SEO

What are the career opportunities on SEO?

Online industry is growing everyday & SEO is playing a vital role in bringing the visitors to the website and all the companies are spending a huge sum in SEO. It is one of the most happening areas and there are a good number of job opportunities in the field of SEO.

Every website is looking to procure SEO services for itself either internally or externally depending on its budgets and expertise at hand.

SEO has very bright future for you if you have great analytic skills, and you are dynamic. You need to keep up with the latest trend in the field, have passion for research and be able to formulate clever and creative marketing strategy to beat your competitor, and have an edge over all others.

What skills are needed for a career in SEO?

As I already mentioned SEO is a mix of arts and science, so if you come from the science background and are technical skilled, SEO can add a lot of value to your CV by making you get in touch with the practical aspect of the business. SEO helps you grow as a professional and learn new skills related to people management and internet marketing strategy building.

In case you come from the art side, then SEO may appear a little complicated due to the entire technical skill requirement. The good news is that most technical aspects of SEO are easy to learn & implement.

SEO Job Categories

Many of the SEO/SEM firms, particularly the larger firms, have employees in these job categories:


Business Management/Development

Link Building

Event Building

Organic Search Engine Optimization

Social Media

Web Development/Programming

Web Design

Offline Marketing/Advertising

Public Relations/Reputation Management

Paid Search/PPC Management

Web Design


SEO Training and Certification

At present, there is no official governing body for the SEO industry and there are no fixed standards to follow. However, several large and influential institutions and organizations have started to offer International certifications for completing SEO courses. Taking these courses can enhance your resume.

Benefits of SEO Training course

SEO training course is a great opportunity to seize the marketplace, exhibit your brand’s reputation, and also increase sales. With SEO training courses, the sky is the limit when it comes to acquiring new clients, making sales, and establishing gravitas. So sign up for an SEO training course. Just be sure that you will be wise in selecting which service provider can help you.

Our Freedom of Choice

No one has power over our minds!

Regardless of our current situation and experiences. Regardless of our heritage, our belief systems and values, or our historical conditioning through religion, family, society or education!

It doesn’t matter where we have been or where we come from, our minds are our own!

Unfortunately as a result of these influences, factors and experiences we do not exercise our freedom of choice as we should, and for the most part we default to our existing state of conditioning, which unfortunately is more often than not limited to an inferior level… a level way below what our true potential can accomplish!


For every situation or dealing, we are exposed to, we find ourselves presented with the following equation:


  • The event/interaction. Better referred to as a stimulus, could be either negative or positive. In fact, most of times they are neutral events imposed upon us by an external force or a person, known or unknown! This is an action that is commonly referred to as ‘happening to me’. This is something we have no control over.
  • The response. This portion is all us! This is what we do following the event or interaction being imposed on us. This is entirely an internal driven, individual action.
  • The outcome. The resultant condition, emotion, environment or atmosphere that pervades when all is said and done.

In order to develop a deeper awareness, we can take the above equation and expand on it as follows:


We can develop the awareness that we have a window of opportunity, regardless of how small it may be, to make a choice prior to issuing a response.

This choice will determine whether we react or respond, how we perceive the EVENT/INTERACTION along with the importance that is placed upon the it.

Whatever happens though, we have to engage our Freedom of Choice and take better control over what influences we will feed into our response and therefore have a greater impact on the collective outcome.


As this mindfulness of how our freedom of choice can greatly influence our outcomes, it is important to begin to develop an understanding of what influences our freedom of choice.

These can be:

  • Our awareness of the situations or environment that the person, group, or external influence is coming from or exposed to.
  • Our awareness of our own capabilities in relation to what we are being confronted with in conjunction with an awareness of how the interaction or event will impact on our own personal situation.
  • Our existing level of knowledge in relation to the
  • Our understanding of the other people or groups that have initiated a response.
  • Our beliefs. Do they correspond to the influence or are they being challenged? Will our beliefs be compromised, exposed or validated at the outset of the interaction?
  • Our Expectations. Are they being met or are they being let down or subordinated to some degree?
  • Our desires. What are we pursuing, both big picture and to the short-term needs and requirements? Does this interaction move us into the path or vibration of our desires or is it a disruption, negative or positive?

Effectively the influences over our freedom of choice in the situations we find ourselves in is going to be dependent, largely on the resources we have absorbed or utilised over and also the capacity we have created for ourselves through study, personal development and self-improvement study!


The value of positively engaging our freedom of choice can progress our situation and move us into a more focused and healthier vibration.

This can be demonstrated by:

  • Serenity: we can maintain a wonderful composure that demonstrates a higher level of wisdom and self-control! Knowing that what others impose on us does not affect us, if we choose and this in turn reinforces a wonderful confidence in ourselves as well as our progressing abilities!
  • Not being rushed: following from serenity is an expansion on the composure we radiate by ensuring that the appropriate time for all things is taken. This helps us greatly from ‘blowing a fuse’ at the smallest thing!
  • Peace: in harmony with serenity is the peace and stillness that pervades within our mental and emotional capabilities.
  • Humility. Knowing, that with an increased awareness is that we are not better than the initiating person or force, just different and this position of humility allows all confrontation to be broken down, but also (in a positive interaction) allows us to know that we can always learn and grow, and therefore harvest the best learning experience possible!
  • Discipline. This is a vital benefit as without sound discipline, self-control and the ability to learn new skills will not manifest. The disciplines we can radiate will be apparent as follows: All our actions are aligned to our specific purpose. We improve in our bbility to set meaningful priorities. There is an ever-increasing ability to sacrifice the good (instant gratification) for the great. We do not give in short term emotions at the expense of long-term growth!

So, I encourage you to take a deeper reflection on your current level of self-control and grow in the understanding of how this can always provide an advantage… regardless of the interaction!

Facts About Delhi As A Preferred Choice for An MBA

Due to terrific boom in Business sector in the coming year’s vast opportunities will be available for MBA graduates in various sectors. Nowadays, Master of Business Administration (MBA) is emerging the most preferable post-graduate course choice among the students in India. Many believes that having an MBA as qualification is one of the best ways to get a better job.

Delhi is not only the capital of India, but also a hub of schools, universities, educational institutions and many more. Right from the primary education to secondary then to higher education, Delhi had always been the first choice of all. If you want to be an MBA graduate from a leading B-School without making a hole in your pocket, then Delhi is a right choice for you.

The prominent metropolitan city has the most famous top B-Schools/Management institutions in India. There are colleges like FMS, MDI, BIMTECH, IIFT and IMI that offer good MBA placements as good as an MBA in a cheaper fee structure. MBA courses in Delhi are the ones that a student can choose to boost for their career anytime.

Delhi has more number of colleges than any other city, which makes it easy for large number of students to get into leading MBA colleges and get placed with a good package. Candidates can get the desired job profile after completing their MBA. Universities in Delhi are known for its great learning experience and high return on investment in MBA education.

5 Facts that makes Delhi better than other Cities:

Here are some of the reasons, why Delhi is the most preferred city for an MBA:

  1. Students prefer Delhi for higher education than any other city because of the number of opportunities and the kind of exposure a student gets here.
  2. Delhi is the home for some of the top ranked B-schools in India and that too with lower fee structure than IIMs.
  3. Most of the universities have high quality of placements, that is, all of their students are placed in companies with a good package.
  4. Students can take direct admission into MBA programs without giving entrance examinations like CAT/MAT/CMAT/IIFT etc.
  5. The curriculum for MBA programs in Delhi has been designed as per the industry requirements.

Over a decade, MBA has emerged as one of the trending program in India. Due to the never ending demand of the industry, MBA will never be an obsolete course. There are a number of colleges a student can choose as per their preference. So get ready secure your future and choose the Best MBA College out of the rest in Delhi.

Amateur Amachure – Is There a Choice?

The loss of a useful word is to be regretted but sometimes I think we need a new pronunciation of an existing word to give us a different meaning. ‘Amateur’ exists in the sense of doing something for love and not for money; it means being non-professional.

It also exists in the derogatory sense of being completely unprofessional, incompetent and useless. I think this can be confusing. The old distinction between amateur and professional in sports has been reduced or removed nowadays, but the difference between a person doing a good job and an idiot just taking your money will probably never die.

The correct pronunciation of ‘amateur’ has the French sound, with a hard ‘t’. That’s good, and should remain, but in many parts of the world it’s pronounced ‘amachure’ anyway.

I suggest that ‘amachure’ should be a new word, written and pronounced as it appears here and restricted in meaning to the unprofessional people who couldn’t produce a good job if they tried – and they probably don’t even try.

This seems fair to me – the ‘amachure’ pronunciation seems imperfect, unsound, just like the products of the people who deserve it.

Of course there will always be honorable amateurs doing things for love at a level below the professional level: theatre groups and music societies come to mind.

Many of these groups regularly produce shows that can fill a theatre or concert hall with a paying audience, while lacking professional ‘polish’ – or money.

Such people don’t get paid but, unlike the charlatans, they do their best and produce good results. Nearly all voluntary social workers are amateurs in this sense and they can be proud of their work.

We all know when we are doing our best and when we’re working for the love of it. But the electrician who blows up your kitchen and the plumber who washes away your back yard know something else; something dishonest, and so they deserve to be called something else – especially if it’s not a defamatory word so they can sue you!